Meet The Flock


Nikki Lamb Tudico


Nikki is President of the award-winning Marketing and PR agency Lamb Creative Group, a photographer, speaker, and youth mentor. She recently launched Black Sheep Academy, an online business that offers resources to help creative executives transition from the 9-5 grind to designing a life and business they love. She is committed to nurturing up-and-coming talent and dedicates her time as a Business Program Mentor for The Remix Project - a not-for-profit organization that supports disadvantaged youth in the creative arts. She’s appeared in Huffington Post, Yahoo News, Metro News, The Globe and Mail and CFRB 1010.


Over the past 16 years, Nikki has worked with brands that include Fisherman’s Friend, Smithsonian Channel, Hunt's Tomatoes, Tilda Rice, Global TV, E!, Showcase, Cottage Life, Travel+Escape and Yves Veggie Cuisine. Through her work in the entertainment industry, she has had the opportunity to work with A-list celebrities, Rock Stars, Celebrity Chefs, Authors, Royalty, Politicians, Astronauts, On-Air Personalities and Sports Stars. She’s conducted press tours from a helicopter over the Grand Canyon, led the first original Buzzfeed campaign in Canada that had record-setting results both north and south of the border, oversaw PR for a longest TV viewing activation that resulted in a Guinness Book World Record, and danced an A-list actor all the way to the red carpet to make his photo call.


As head of Lamb Creative Group, she brings these unique experiences and relationships to the table to help Brands achieve record-setting sales results by pushing outside their status quo. Her team’s strategic insight is used to amplify client goals in the areas of PR, Marketing, Branding, Social Media, Sponsorships, Influencer Campaigns, Events and Digital Marketing. Their work puts them in unique settings that include Drake’s Views album release party, Snoop Dogg’s Private NBA All-Star party and a recording session with The Barenaked Ladies.


Nikki has been a member & mentor for the Canadian Women in Communications & Technology (WCT), works as a Red Carpet Specialist for the Toronto International Film Festival (TIFF) each September, and supports many charitable and community initiatives through her volunteerism.


Jennifer Mason

Vice President


Jennifer is a highly accomplished marketing and communications executive with over 10 years’ experience in the media and entertainment industry. She has extensive experience developing and directing new service launches and branding campaigns across multiple platforms. Jennifer has undertaken projects for a diverse set of media properties that include pre-school game launches with Apple, a number of high profile programming campaigns and even a promotion for the biggest name in rock ‘n roll, The Rolling Stones. Her particular expertise lies in leveraging both traditional media channels and emerging digital technologies.

Throughout her career, Jennifer has overseen brand development, channel launches, strategic marketing campaigns, publicity tours and corporate communication initiatives that build awareness and deliver on audience and revenue targets for some of Canada’s most popular media brands. Some of these include HGTV, Cottage Life, Kids’ CBC and Smithsonian Channel. Jennifer is based in downtown Vancouver and has mastered the ability to work in all time zones.


Rita is a fully bilingual senior marketing leader with over 18 years of integrated marketing experience. Throughout her career Rita has developed strategic marketing plans, managed and executed projects in direct and mass marketing, loyalty marketing, and has consulted with key partner companies on developing their strategic plans. Top tier brands she has worked with include Aeroplan, TD, AMEX, Hunt’s Tomatoes, Starwood Hotels and Resorts, Avis Budget Group, Tiidal Gaming Group and LA-based May Lindstrom Skin. 


Rita’s areas of expertise include Brand Strategy & Management, Marketing Strategy, Multi and Omni-channel Communications, Consumer Segmentation, Loyalty Marketing, Public Relations and Account Management.


What Rita truly enjoys is marketing brands, products and services that make a difference and get people talking! Originally hailing from Montreal, Rita enjoys travelling the world and can speak French, Arabic and Spanish.

Rita Hamady




Danielle Sefton



Danielle is a seasoned communications and public relations professional with over 11 years of experience providing effective communications, building brand awareness, and delivering impressive campaign results.


Over the past 11 years, Danielle has worked on numerous high-profile brands in a diverse range of industries including entertainment, lifestyle, consumer products, sports, esports, and technology, developing innovative strategies and multi-tiered campaigns that help brands connect with media, influencers, and their target audiences. She has managed countless media appearances and tours, photo shoots, red carpets, influencer campaigns, events and more, and most notably helped launch the OWN: Oprah Winfrey Network in Canada, which included planning and executing events and media relations for Oprah Winfrey’s visit to Toronto in April 2012.


Throughout her career, Danielle has worked with some of the biggest brands in television including HBO Canada, CBC, W Network, YTV, OWN: Oprah Winfrey Network (Canada), and SHOWTIME, and has helped launch many series into #1 rated programs from Property Brothers and Game of Thrones to Kim’s Convenience and Love It or List It. She has also worked with a number of consumer products, lifestyle and sports brands including Yves Veggie Cuisine, High Liner Foods, Tennis Canada, AEXOS, and digital network Kin Community. In addition, Danielle volunteers as a Red Carpet Specialist for the Toronto International Film Festival (TIFF) each September.


Danielle is an avid traveller, and when she’s not home in Toronto, she’s off exploring different corners of the world. From October 2017 to April 2018, she spent six months exploring nine countries across three continents with her husband. During this multi-month trip, she co-created, designed and authored a travel blog, optimizing SEO and social media to create partnership opportunities. Danielle has also contributed travel articles to the Canadian lifestyle website CBC Life.