Prevent Ovarian Cancer Program is a Princess Margaret initiative that targets women who are considered high risk for diagnosis. Lamb Creative Group was recruited for promotion, publicity and creative. We constructed a social media strategy that increased pushed awareness during Ovarian Cancer month. The press tour orchestrated included appearances by Dr. Marcus Bernardini on Canada AM, Breakfast Television (City TV) appearances, Toronto Star coverage and regional Ontario newspapers.
Emmy award winning Guru Studios tasked LCG with promotion for the Treehouse Dino Paws App. To achieve this goal we created an ‘Epic’ adventure activation at Ontario Place Kids Play Area.
The Dino Paws app was featured in the Apple Store at #1 for weeks.
Additionally, we were engaged for the promotion of the digital series Nemesis, aimed at 10-14-year-old boys. gained enough traction for Teletoon to greenlight for a television series. We held an event at Skyzone Trampoline park for the target demo could comment, share and experience Nemesis.
LCG was engaged by Fisherman’s Friend to create sponsorship opportunities and promotion. We started with Drake’s VIP party during NBA All-Star weekend. Brand ambassadors circulated the product at the party. Both Snoop Dogg and Drake were fans of the lozenge. This promotion garnered significant social media uptake.
Entertainment Tonight host, Cheryl Hickey was brought on board as an influencer for this campaign. Cheryl posted to her community of over 60,000 about her love for the Fisherman’s Friend product and the #suckitup Emergency Ready Remedy Kits which contained x, y, & z.
#suckitup Emergency Ready Remedy Press Kits were also sent to Canadian Press.